In Demand

[poliphilo]

Oh good, a second survey! It was about mortgages- another subject I know nothing about- but with Ailz's help I was able to blag it. I reckon it took me half an hour to complete- but time is something I'm rich in. "That will have earned you 20p," said Ailz. "And you can have half of it," I replied. 

Comments

[butterscotch711.livejournal.com]

When I worked briefly for a cold-call market research company (it was a horrible job), they didn't like online surveys, because online surveys rely on the surveyee to understand the questions and respond accurately, and there's no trained interviewer overseeing things.

There were certain demographics that were easier to get responses from. Not just age demographics but including single mothers on welfare or people living alone with a landline. My guess is market research companies want to use online surveys mainly to fill in the gaps in their research, with demographics that don't respond well to their preferred research methods. So it's not just age per se but belonging to a demographic they've already got covered.

[poliphilo.livejournal.com]

I guess they must have an overplus of elderly white blokes with time on their hands. Oh well!