Gender

[poliphilo]

This probably isn't news to you but I discovered yesterday that Lego has a new line of box sets aimed specifically at little girls. It's called Lego Friends. I was gong to write a moany piece about gender stereotyping, but after a couple of sentences realized I was being insincere and what I really think is that it's nice that Lego is no longer just about pirates and spaceships and big diggers. Besides some of the sets are quite aspirational.  If I had the money and the face I'd be tempted to buy Olivia's Invention Workshop and Mia's Magic Tricks for myself. (Mia is a stage magician, how cool is that!)  As it is, I guess I'll wait a few years and buy them for my grand-daughters (who are both currently at the stage where Lego bricks are for eating).