Cult mentality! In the late 1980's I did a study on it for a psychology course. It can be blatant and totally destructive as in Jonestown, or it can be a lot more subtle with no consequences like Jonestown. In all cults, however, the individual who joins or is "drafted" has to surrender his or her own mind to the "God-figure" who leads the cult.
There were couple of good things that came of cults in the USA of the 1960's. Most cults eschewed the use of drugs, and this was during the height of the drug culture. Also, a lot of young men hid out in the cults. These kids were unreachable by anyone, even their families, and so could not be located for the Vietnam draft. Most of them left the cults later, none the worse for the experience.